USA vs Mexico 2016

To promote the match between the U.S. MNT and Mexico on November 11, 2016, we created a series of social media graphics and environmental collateral. Several significant matches in the early 21st century ended in a 2–0 scoreline in favor of the United States, which was nicknamed Dos a Cero by fans. Starting in 2001 during the qualifying cycle for the 2002 World Cup, the U.S. hosted Mexico in Columbus, Ohio.

Signage in Columbus, OH

Signage including the Hilton Skybridge, U.S. Soccer pop-up store, hotel interior, and stadium signage.

Infographics series

Sample of the infographics about the history of USA vs Mexico matches. This series of graphics was posted on U.S. Soccer's website and Twitter account.

Client: United States Soccer Federation
Creative Direction: Emily Choate
Role: graphic design, photo processing and editing
Other designers: Hector Banuelos