USA Curling

The United States Curling Association, National Governing Body for the Olympic sport of curling and the Paralympic sport of wheelchair curling, launched its new logo to reflect the evolution of the organization.

USA Curling’s new brand assets come complete with a bold typography, rich color palette, and recognizable elements, ultimately creating a clear and consistent brand.

Event Photos

Social Media Launch Graphics

Client: United States Curling Association
Creative Direction: Kyle Floyd, Emily Choate
Role: graphic design, creative concepting