USMNT vs Canada

The United States men's national team needed a redemptive performance in Orlando, Florida, after their loss to Canada just a month prior to this match. The Pride, Passion, Payback campaign was created to get fans excited about the revenge match between USA and Canada on November 15, 2019. We also created social media graphics, stadium graphics, and digital and print advertisements to promote this CONCACAF Nations League match and get the fans and players excited for redemption.

Pride, Passion, Payback

Social graphics, outdoor advertisements, and digital ads for the Pride, Passion, Payback campaign.

CONCACAF Nations League Social Graphics

Stadium collateral

Environmental collateral at Exploria Stadium in Orlando, FL.

Client: United States Soccer Federation
Creative Direction: Emily Choate
Role: graphic design, creative concept, photo retouching
Other designers: Hector Banuelos