Louisville Slugger Player’s Weekend Bats

Players Weekend is an annual Major League Baseball event in which players on all 30 MLB teams wear brightly-colored and custom-designed gear. Uniform and gear rules are more relaxed so that players can express their style. Working closely with Wilson’s product team, we created detailed decals to go under the top clear-coat and were coordinated carefully with the colors and stains on the bats.

For each of the 30 MLB we created a LS center brand mark that was styled after the team’s identity and paired it with custom colors and stains to match. The bats were real showstoppers and were a very big hit with the players and the fans.

These custom Louisville Slugger baseball bats were designed for all 30 MLB teams, and were used during 2018 Player’s Weekend.

Client: Louisville Slugger
Creative Direction: Martin Cimek
Role: graphic design, product design