FIFA Women’s World Cup

The Stone Ward Chicago team was on-site with our clients at U.S. Soccer headquarters to provide real-time creative support, informing, engaging and inspiring millions of U.S. Soccer fans on social media. Throughout the course of the 2019 FIFA Women’s World Cup, Stone Ward created over 1,000 customized graphics and assets for the U.S. WNT, their partners and numerous professional teams who wanted to show their support. Our team created a flexible visual identity that would be used on graphic assets during the tournament and beyond.

USWNT Media Guide

USWNT Victory Tour

As the country celebrated the U.S. Women’s National Team winning the 2019 FIFA Women’s World Cup, U.S. Soccer had a five-game Victory Tour. Our team was responsible for the advertising, social media graphics, and stadium graphics. We created a logo and based the visual identity around the USWNT World Cup graphic treatments, but updated to include gold to symbolize the victory.

Fan graphic generator

This site was created to allow fans to upload their photos to make a custom USWNT victory graphic. The custom graphics are available in different sizes to share across different social channels.

Banner ads for the UWSNT Victory Tour

These ads were created for the USWNT’s Victory Tour around the United States after their World Cup victory.

Banner for ticket website

Ticker Tape Parade

The Stone Ward Chicago team designed floats and environmental collateral for the U.S. WNT Ticker Tape Parade in NYC.

Client: United States Soccer Federation
Creative Direction: Emily Choate
Role: graphic design, photo editing, creative concept
Other designers: Hector Banuelos