The Answer Lives at Shedd

The theme of Shedd Aquarium’s 2022-2023 advertising campaign is “The Answer Lives at Shedd” and plays off the questions we hear visitors to the aquarium ask one another on a daily basis.

This campaign won a Golden Trumpet Award for Marketing - Branding at Publicity Club of Chicago’s 65th Annual Golden Trumpet Awards.

Client: John G. Shedd Aquarium
Creative Direction: Elizabeth Nelson, Holly Akkerman
Role: Graphic Design, Photo editing
Other designers: Carly Pearlman
Animation: Gavin Wright
Retouching: Robert Frolich