2020 NWSL Challenge Cup

On June 26, the National Women’s Soccer League (NWSL) was the first professional team sports league in the United States to return to play amid the COVID-19 pandemic. That day, the NWSL safely and successfully brought live sports back to action with the 2020 Challenge Cup.

A logo, social graphics package, environmental, and various other collateral were created for the tournament.

Social

During each game, we provided real-time creative support with a curated social media experience to bring fans closer to the action. Throughout the tournament, we created customized graphics for the NWSL, its sponsors and numerous teams, helping to increase the league’s combined social media following by over 132,000 followers and drive sponsorship value for key partners like Budweiser, Google, Nike, Verizon, Secret and Procter & Gamble.

With in-person social gatherings on hold, it was important for the league to create unique online experiences to engage sports fans around the world, as well as the league’s existing digital supporter groups that are passionate about its growth.

Client: National Women’s Soccer League
Creative Direction: Emily Choate
Role: graphic design
Other designers: Hector Banuelos