It’s Go Time

Our RUSH client wanted a campaign targeting millennials to encourage the start of a relationship with a RUSH provider. The integrated campaign included landing page graphics, digital display ads, social animations, podcast audio, and about a dozen unique sets of OOH boards for placement all over the CTA’s “L” platforms.

Rush University System for Health and Motion Agency’s “It’s Go Time” campaign was a 2023 Finalist for the Medical Marketing & Media Awards.

Client: RUSH
Creative Direction: Scott Gundersen
Role: graphic design, creative concepting
Animation: Bill Barta