Let’s Shedd Plastic

Shedd Aquarium launched Let’s Shedd Plastic, a collaborative program to work with restaurants to reduce single-use plastics in their operations, provide learning opportunities for staff and patrons, and collectively advocate for more sustainable policies and systems.

A visual identity was created and applied across digital and print assets for this program.

Let's Shedd Plastic brochure with tearaway card

This brochure was created for people to learn about ways they can reduce their plastic consumption. There is a tearaway card that people can use to let restaurants and businesses know they can join the movement. This piece was printed on recycled paper.

Client: John G. Shedd Aquarium
Creative Direction: Elizabeth Nelson, Holly Akkerman