Louisville Slugger Slowpitch Bat Campaign 

The LS Slowpitch bats were always top performers and were endorsed by some of the truly biggest players in the game. These guys take softball far beyond the recreational township teams, sponsored by the corner muffler shop but they still have all the fun. The aim of the campaign was to align with skateboarding, surfing, BMX and more urban environments. This helped shed the traditional on-field look and place the LS bats and players in more unexpected settings and set the brand apart from the competition.

Digital Ads

Website Home Page

Print Ad

Client: Louisville Slugger
Creative Direction: Martin Cimek
Role: graphic design, photo retouching
Other designers: Steve Mozdren, Sam Stucky