Gatorade Lower Sugar

Gatorade Lower Sugar is designed to help replace electrolytes that are lost to sweat. It has the same proven electrolyte blend as Gatorade Thirst Quencher but with 75% less sugar than Gatorade Thirst Quencher, plus no artificial flavors, sweeteners, or colors from artificial sources. It hydrates better than water and supports athletes through practices and games.

Advertising

The advertising visuals were developed to highlight the product features - no artificial flavors, sweeteners, or colors from artificial sources.

Banner Ads

Gatorade Lower Sugar Point of Sale

The Gatorade Lower Sugar point of sale graphics follow the design of the label with green as the main color to differentiate the product from Gatorade’s Thirst Quencher.

Client: Gatorade
Creative Direction: Quentin Brehler
Role: graphic design, retouching